Today’s brand owners operate against a background of unprecedented complexity. Product packaging is just one aspect of contemporary brand management, but it reaches into many areas of business-critical concern. Brand owners strive to consider all of these diverse factors against a backdrop of growing legislative and consumer pressure regarding product integrity and environmental performance. What is more, products must compete for consumer attention and spend in an increasingly multi-channel environment for both promotion and purchase.
Based on dialogue with brand owners, Sun Chemical has defined six key areas where there is an immediate opportunity to optimize packaging. The top six packaging priorities for getting a brand from concept to consumer are outlined in this white paper.
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Sun Chemical: Helping Brand Owners Create the Perfect Package
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