Independent creative branding agency threebrand has showcased new bottle designs for Whyte & Mackay’s whisky liqueur, Glayva.

The team, based aboard Boat 1502U in the heart of Edinburgh’s creative district, were briefed to increase brand awareness and on shelf prominence as well as convey the variety of flavors that give Glayva its unique taste.

Lisa Gray, client services director at threebrand, comments: “The new bottles have been embossed with illustrations of the ingredients used within Glayva, showcasing the intricate combination of flavors that blend together to form the rich, honeyed spirit.

“We have also refreshed the label to give the brand a contemporary feel and highlight Glayva’s suggested serve, which is neat, either chilled or served over ice.”

With an easier understanding of how to best enjoy Glayva, consumers are better placed to make an informed decision when browsing the category.

The new look for Glayva signals the beginning of an exciting time for the brand with planned U.K.-wide sampling activity, a focus in the Grocers at Christmas as well as an engaging social media strategy.

Stephen Watt, U.K. off-trade sales director at Whyte and Mackay says: “We are confident that the new packaging will help further encourage consumers into the category by helping them best understand Glayva.”