Hennessy  Very Special

CPG

 Brand design agency ButterflyCannon was tasked with redesigning the Hennessy Very Special packaging so the premium product would appeal not only to the young, hedonistic consumer but also to the loyal and traditional Hennessy Cognac drinkers. Heritage and personality had to be mixed to perfection for this brand. Designing with the new bottle structure in mind, ButterflyCannon created a bolder and more masculine pack, taking the Hennessy Very Special brand equities and making them the heroes of the design. Foil, embossing and gloss varnish have been applied to bring these icons to life. www.butterflycannon.com