For over 35 years, Rudi’s has been committed to crafting organic breads with a taste and texture the whole family will love.

Design North set out to help it expand to a super-premium consumer segment by introducing Seeded and Sprouted breads. To break through with greater visibility on shelf and to differentiate from its core products, a design was created using a vertical panel and bull’s-eye effect. Bright colors, playful icons and casual
typography keep true to the Rudi’s brand image, and copy and flavor designators along with a large clear window give clues to the taste and texture.

As a result, Rudi’s has earned incremental placement and an increased number of items per store.