Design Gallery Award 2013, Flexible: Hill's Ideal Balance
Submitted by Ciulla
Hill’s, a leader in pet nutrition since 1939, introduced Ideal Balance as a 100% natural pet food. The package is designed to establish a balance between emotive imagery and the health benefit story. The pet silhouette against the sky communicates a long and healthy life, and the food images tell people the ingredients: To consumers, “natural” means real meat first.
Exclusive Insights: Gain access to in-depth insights and best practices for trends, solutions and innovations for consumer packaged goods processors responsible for food, beverage, household, medical and pharmaceutical packaging.
Comprehensive Coverage: Stay informed with the latest news and trends through our videos, podcasts, eNewsletters, webinars, continuing education resources, and a monthly eMagazine.
Networking Opportunities: Connect with other industry professionals and leaders through our webinars and online platforms.
