Launched: JUNE 2012
Created to offer younger-looking skin and healthier hair and nails, FIX Brands Inc. launches its anti-aging beverage FIX. Each 16oz bottle is color-coded and features a full shrink-wrap label that calls out the product’s clinically proven benefits. Vibrant fruit photography highlights the flavorful varieties (Açai Raspberry, Orange Pineapple, Kiwi Strawberry and Blueberry Pomegranate), while the arching water element was used to help communicate youthful energy and refreshment. According to John Nunziato, creative director at Little Big Brands, “Each graphic and typographic element of the package design was chosen to provide a careful balance of flavor cues, technology and modernity.”

Package design:
Little Big Brands, www.littlebigbrands.com