Launched: JUNE 2012
Two years in the making, Nestlé Crunch and Girl Scouts of the USA introduce their cobranded candy bars, Nestlé Crunch Girl Scout Candy Bars. The candy bars, which are available in Thin Mints, Caramel & Coconut and Peanut Butter Crème flavors, feature the famed Girl Scout logo on the label in addition to photographic illustrations of both the original Girl Scout cookie and the reinvented cookie wafer candy bars. Available for a limited time, the candy bars are featured in a national TV campaign — Nestlé’s first in five years — a Facebook coupon promotion and a “Where to Find Em” map.