Launched: MARCH 2012

Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, introduced a new look for Plymouth Gin to reflect its super-premium quality and rich heritage. The new rounded bottle shape and antique style pay tribute to the heritage of Plymouth Gin, while the oval label reflects an earlier version of the packaging and is enriched with copper to reflect Plymouth’s artisanal credentials. The copper cap also mirrors the single copper pot still that’s been used since Victorian times. In addition, the bottle honors the city of Plymouth, England, where the gin has been distilled since 1793. An image of the Mayflower Ship on the label and a Black Friar Monks icon are embossed into the flint glass in reference to the distillery, which was originally a monastery for the Black Friar Monks and the location where Pilgrim Fathers stayed the night before they set sail on the Mayflower in 1620.