Launched: May 2012
Kraft Foods Inc. launched a bigger, redesigned version of its original foil pouch. The new 11.2oz pouches have a sleeker shape and a recloseable cap. Designed to capture the 13- to 15-year-old age group, the Capri Sun Big Pouches feature a surfer, wakeboarder or snowboarder set against a metallic background. The pouches will be available for a limited time at select supermarkets. (Package design: Landor Associates, www.landor.com)
Capri Sun Big Pouch
UK
![BP0612_JO_Img07_Feature.gif](http://www.packagingstrategies.com/ext/resources/Issues/June/BP0612-JO-Img07-Feature.gif?1559147732)
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!