Locally sourced products are become more popular with Mintel research showing more than half (52%) of consumers report it’s more important to buy local produce than organic options. “Natural and organic produce items aren’t completely passé, but local varieties are steadily gaining ground,” says John N. Frank, category manager, CPG food and drink reports, Mintel. “Interestingly enough, senior citizens are even more likely to believe that buying local produce is more important than organic.”