To commemorate what would have been the 100th birthday of famed tattoo artist Norman “Sailor Jerry” Collins, Sailor Jerry Rum launched three limited-edition bottles. Each bottle label features an iconic piece of flash art from Sailor Jerry, including a bald eagle, mermaids and sparrows, along with a 100-year centennial emblem. The interior side of each front label also includes a pin-up girl from Sailor Jerry’s artwork. “The designs reflect some of Sailor Jerry’s most iconic work, enabling his artistic legacy to live on and provide fans and consumers across the country with a chance to possess a timeless piece of legendary work and rum,” says Daniel Deephouse, Sailor Jerry brand manager.
Launch
January 2011
Package design
Quaker City Mercantile,www.quakercitymercantile.com
