Lifestyle milkshake brand Shaken Udder is seeing significant sales growth in a new, milk-churn-shaped PET bottle. Earlier this year, Shaken Udder underwent a branding and labeling redesign, giving its “funky cow” icon increased prominence. So the bottle shape was crucial, as it allowed space for the logo to be displayed prominently. Being a small, artisan brand, Shaken Udder needed to make an impact on the shelf, co-founder Jodie Farran says. “Aside from the natural ingredients and British milk that go into every shake, the funky cow really needed to stand out, so finding the right packaging was absolutely key.”

Bottle: RPC Containers Llantrisant