In addition to two new flavor combinations, Dove is introducing a new mold and package design for its large bars. The redesigned, easy-open flow wrap retains the color-coded ribbon design but displays it more vibrantly across the entire lower half of the package, making it easier for consumers to identify the different flavors. The latest mold features one solid large bar (as opposed to three individually wrapped components) that can be easily broken into smaller pieces; each piece includes the Dove logo and a wave-like impression.
Launch
January 2011
Package design
Dove Chocolate marketing team, www.dovechocolate.com; CBX, www.cbx.com
January 2011
Package design
Dove Chocolate marketing team, www.dovechocolate.com; CBX, www.cbx.com
