Named for the spring that founders Jeff Lindauer and Russ Wall used to drink from as children, Spring44 (9,044 feet in elevation in the Colorado Rockies) debuts its ultra- premium vodka, honey vodka and gin. The spirits use a virgin coconut husk carbon- filtration system and are 5x distilled using the spring’s artesian water and American-grown wheat, corn and rye. “We wanted a superior and distinctive American-made product that delivers great taste, an ultra-smooth finish and that is socially responsible,” says Russ Wall, chief marketing officer.
To highlight the individual varieties, each bottle features a single bold graphic: a snowflake for the vodka, a bee for the honey vodka and a juniper berry for the gin.
Launch
June 2011
Package design
Spring44,www.spring44.com
