The Clif Family Winery introduces its new Climber Pouch-a portable, flexible package that can hold the equivalent of two 750ml bottles of wine. Designed for the active wine enthusiast, the package is durable and lightweight and has a one-way plastic spout. The ‘all-terrain wine transport’ also reportedly results in 90 percent less waste and has an 80 percent lower carbon footprint than two glass bottles. The Climber Pouch is available in Chardonnay and Cabernet Sauvignon-each version features an image of a mountain climber on a cliff.
Launch
April 2011
Pouch
Astrapouch North America,www.astrapouch-na.com
Package design
CF Napa,www.cfnapa.com
