Originally introduced in 1992, Purdey’s multivitamin fruit drink is launching redesigned packaging. The updated look uses illustrations and drawings to convey the brand story and ethos of modern alchemy in action. For example, scissors are a visual reference to staying sharp; light bulbs symbolize ideas; and grapes are one of the drink’s main ingredients.
Launch
June 2011
Package design
Blue Marlin Brand Design,www.bluemarlinbd.com
