Brylcreem, the Sara Lee-owned line of hair styling products for men, launches its newest addition, Brylcreem Paste in a limited-edition cricket ball pack. 

Brylcreem, the Sara Lee-owned line of hair styling products for men, launches its newest addition, Brylcreem Paste in a limited-edition cricket ball pack. Designed to coincide with the company’s latest “Brylcreem Boy,” British cricket star Kevin Pietersen, the packaging mimics the size and appearance of a cricket ball, including a stitched seam and a soft outer shell.

Launch
November 2010

Package design
Echo, www.echobranddesign.co.uk