With fall in full force, Campbell’s introduces two limited-edition varieties of its classic tomato soup-Sun-Ripened Yellow Tomato and Harvest Orange Tomato. For the first time, the soups are being made with yellow and orange tomatoes and use a unique blend of herbs and spices. To highlight the distinctive, artisanal flavors, the labels feature a bold, top-view image of a ripe yellow or orange tomato. The soups are available for a limited-time in select US cities.
Launch
October 2010
Package design
Campbell’s Global Design Center
