Responding to consumer demand for more natural products, Sierra Mist re-launched as Sierra Mist Natural. The transformed lemon-lime soda is now made with real sugar and no artificial flavors or ingredients. To highlight the new, natural profile, the brand updated its package design and logo, featuring bright fruit visuals, a striking splash and modern, green typography.
Launch
September 2010
Package design
Goodby, Silverstein & Partners,www.goodbysilverstein.com; the internal Pepsi Design Group,www.pepsico.com
