Every Man Jack got a makeover this summer. The San-Francisco-based men’s grooming brand redesigned its packaging, from the bottle structure to the design. The new skin, hair, body and shave packages are now colored-coded, so consumers can differentiate between scents (i.e., red is cedarwood, grey is fragrance-free and blue is mint). The flask-shaped body and hair care product bottles are 25 percent larger and ergonomically designed to fit in a guy’s hand. The brand is also introducing its new Six Pack Kit, which includes the Signature Mint daily shampoo, body wash, body bar, face wash, shave cream and face lotion.
Launch
June 2010
Package design
Mudhaus,www.mudhaus.com
