Multinational > Bausch + Lomb
Taking
eye care one step further, Bausch + Lomb launched Biotrue, a new multi-purpose
contact lens solution.
Taking eye care one step further, Bausch + Lomb launched Biotrue, a new multi-purpose contact lens solution. Designed to work like the fluids in your eye, the solution matches the pH-balance of your tears, and contains a natural lubricant that helps attract moisture and disinfects bacteria. The packaging breaks away from the blue, wavelike designs in the category and, instead, features a solid, green background to suggest nature, along with a picture of the bottle, so you know what’s inside the box. The logo is broken into two words with a drop of liquid functioning as the dot on the “I”, while the bottle itself is translucent, so you know how much solution is left.
Launch
June 2010
Package Design
Pentagram
Taking eye care one step further, Bausch + Lomb launched Biotrue, a new multi-purpose contact lens solution. Designed to work like the fluids in your eye, the solution matches the pH-balance of your tears, and contains a natural lubricant that helps attract moisture and disinfects bacteria. The packaging breaks away from the blue, wavelike designs in the category and, instead, features a solid, green background to suggest nature, along with a picture of the bottle, so you know what’s inside the box. The logo is broken into two words with a drop of liquid functioning as the dot on the “I”, while the bottle itself is translucent, so you know how much solution is left.
Launch
June 2010
Package Design
Pentagram
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