When Microsoft assessed their current Office products, they realized that consumers often felt as if they were staring at a “wall of yellow” in the software aisle. Each product, whether an application (Word, Excel, PowerPoint) or suite (Home and Business, Professional), had a yellow package. Therefore, to simplify the message and graphics and assist consumers with product selection, Microsoft redesigned its entire Office 2010 lineup. The new packages are colored-coded and feature icons that differentiate between the various suites and applications. In addition, Microsoft launched their Product Key Cards-a new method of installation that, when purchased, activates Office 2010 software on pre-loaded PC computers.
Launch
June 2010
Package Design
Hornall Anderson
