Absolut debuts its first high-end vodka, Absolut
Elyx.
Absolut debuts its first high-end vodka, Absolut Elyx. Produced
in a 1929 copper rectification still, the small-batch vodka is made from
hand-selected estate wheat, naturally filtered water and has subtle floral and
fruity tones. Designed to highlight the copper catalyzation process, the square-shaped
bottle features a prominent, copper-colored cap and copper and platinum pin-striped
ellipses. Absolut Elyx is currently available in Canada,
Greece, Korea and Mexico, with additional markets
launching later in the year.
Launch
December 2010
Package design
Absolut,www.absolut.com; The Brand Union,www.thebrandunion.com; and No Picnic,www.nopicnic.com
Multinational > Absolut Elyx
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