In honor of American Heart Month, Diet Coke launches limited-edition packaging by cartoonist Tom Gauld. Designed to inspire “consumers to wave their own flags in support of heart health,” every can and bottle will feature one of two designs: a stick figure running with a heart flag or a group of stick figures waving the heart flag. The designs are also a visual reminder to visitDietCoke.com/HeartTruthwhere consumers can learn about how to live a heart healthy life. The packaging will be on shelves through the end of March.
Launch
February 2011
Package design
Tom Gauld,www.tomgauld.com
