When launching the first line of liquid laundry detergent in Turkey, designers knew the packaging would need to be familiar, yet revolutionary. Thus, when they introduced Omo Total Ultra Concentrated laundry detergent, the bottles retained many of the powdered detergents’ design elements. The new liquid detergent bottles feature the same background colors, brand mark and photos of children as the powdered varieties. However, the bottles make use of a wave graphic to point out the products’ new function and benefits.
LAUNCH DATE
March 2010
PACKAGE DESIGN
Casa Rex
