Designed to better reflect Numi Organic Tea’s natural ingredients, sustainable values and business practices, the San-Francisco-based brand redesigned its organic and fair trade tea packaging. The updated recyclable boxes, which are made of 85 percent post-consumer waste and printed with soy-based inks, feature vivid photographs of the specific tea’s ingredients, along with an Eco-audit that displays the amount of waste reduced as a result of the company’s eco-responsibility efforts. The back panel also has photographs and narratives that detail Numi’s farming partners and sourcing practices.
Launch
February 2011
Package design
Tomorrow Partners,www.tomorrowpartners.com; Sara Remington Photography,www.sararemington.net; and Numi In-house Design Tea’m,www.numitea.com
