Looking to challenge the typical health food packaging, UK-based Clive’s Organic turned to Believe In for its new line of organic dips. The vegetarian bakery wanted to stand out on shelf and reinforce the handmade nature of its products. To do so, Believe In created boxboard sleeves that reveal the contents and feature hand-drawn, abstract elements that reflect the specific dip flavor and its corresponding ingredients. The dips are available in Classic humus, Lemon & Coriander humus, Sun-Dried Tomato humus and Tomato & Pepper Salsa.
Launch
July 2010
Package design
Believe
In, http://www.believein.co.uk
