Jones Soda andThe Onionhave joined forces to launch a co-branded line of limited edition sodas. Each 12-ounce glass bottle features a black and white newsprint-inspired label with a classic Onion headline and image, including “Work Friend Actually Becomes Real Friend,” “War on String May be Unwinnable” and “Novelist Strike Fails to Affect Nation Whatsoever.” The sodas, which come in green apple, root beer and strawberry lime, are sold exclusively in six-packs atwww.myjones.comandwww.store.theonion.com.
“The Onion and Jones share a lot of the same youthful and lighthearted fans, so it was a natural partnership”, said Mike Spear, director of marketing at Jones Soda. “We picked some of our best-selling flavors, The Onion picked their favorite headlines, and we married them together.”
Launch
January 2011
Package design
The Onion,www.theonion.com
