De Kuyper has introduced a premium bottle of brandy meant for special occasions. The packaging for XO Cherry Brandy features thick glass and a flacon-like structure to communicate its high quality contents, while transparent glass enables viewing of the vibrant liquid inside. The art-deco style bottle was inspired by original De Kuyper labels from the 1920s. The new brandy is designed to appeal to men and women between the ages of 30 and 50.
LAUNCH DATE
October 2009
PACKAGE DESIGN
Claessens Cartils,www.claessenscartils.com
