Vivatas Woman has introduced Mom to Be multi-vitamin supplements for pregnant and breastfeeding women. In addition to displaying an image of an expectant mother, the bottle itself takes on the form of its primary consumer-the HDPE bottle is molded to resemble the silhouette of a pregnant woman. The bottle also features a polypropylene, flip-top, full-orifice dispensing component. (Package concept: Purity Life Health Products,www.puritylife.com; Design engineering and molds: TricorBraun,www.tricorbraun.com)
