Designed to heighten the spirit and excitement of the 2010 Olympic Winter Games, Coca-Cola launched a collection of limited-edition cans and fridge packs featuring silhouettes inspired by a group of popular US Olympians and champions called the Coca-Cola “Six Pack.” The group includes five-time Olympic medalist Apolo Anton Ohno (short track speed skating), Olympic silver medalist Gretchen Bleiler (snowboard), three-time Olympic medalist Angela Ruggiero (ice hockey), World Champion Evan Lysacek (figure skating) and two-time US figure skating champions Keauna McLaughlin and Rockne Brubaker. In addition to the cans, the designs also appear on 20oz Coca-Cola bottles, multipacks and 2L bottles with a new silhouette appearing every two to three weeks. A commemorative can featuring a contemporary interpretation of the Vancouver 2010 Olympic Winter Games symbol will be released for the February 12th opening of the Games.
LAUNCH DATE
January 2010 through February 2010
PACKAGE DESIGN
Turner Duckworth,www.turnerduckworth.com
