ONE is a line of bath and beauty products infused with essential oils, natural butters and delicate fragrances and packaged with materials chosen for their high rate of recyclability: molded paper pulp, paperboard, aluminum and a 100 percent biodegradable plastic film; ONE’s kraft paper boxes also incorporate recycled content. The line of 25 SKUs, including solid shampoos, bath fizzers, salts and sponges, launched in Target stores in March, and also recently sold through to Priceline stores in Australia.
LAUNCH DATE
March 2010
PACKAGE DESIGN
One Bath and Body,www.onebathandbody.com
Glenn Abrahamson
Gail Onstad
