Justin’s Nut Butter, a line of natural and organic nut-butters, redesigned its 16oz plastic jars and single-serve foil squeeze packs. Designed to appeal to a broader audience and highlight the premium, all-natural characteristics of the brand, the new packaging features an illustration of an almond, peanut or hazelnut dipped in honey, maple or chocolate (depending on the variety) overlaid on a simple, white background. Justin’s is committed to sustainability-all of the nuts are source domestically, the company uses recyclable PETE jars and founder Justin Gold recently set a goal to implement a compostable squeeze pack film by Earth Day 2011.
Launch
March 2010
Package Design
Barrett Brynestad
