“Drink water. Bleed orange. Fund scholarships” is the University of Texas at Austin’s newest slogan, thanks to its bottled water H2Orange. Created by Texas alums and advertising execs Steve Gurasich and Tim McClure, the clear, PET bottle is shaped as a scale-model replica of UT’s Tower. Sales from H2Orange will go towards academic scholarships, fellowships and internships, with the ultimate goal of raising $1 million annually for the next 10 years.
Launch
August 2010
Package design
Tim McClure,www.h2orange.com
