“The no. 1 media vehicle for any packaged-goods brand is the package.”
- Lakish Hatalker, head of integrated marketing
communications, package design and innovation, Novartis Consumer Healthcare, AdAge
Heard!
On why package design is integrated into his media-centric
job responsibilities:
“The no. 1 media vehicle for any packaged-goods brand is the package.”
“The no. 1 media vehicle for any packaged-goods brand is the package.”
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