Peppersmith goes beyond sentiments like “Please recycle” on its packaging. The new UK chewing gum brand, made with real chicle and flavored with English-grown peppermint, offers the means by which to dispose of it. The gum pieces are dispensed through an opening on the side of the package, but an envelope-style flap on top opens to reveal a booklet of small papers-like cigarette rolling papers-to discard the gum and discourage people from throwing it on the pavement. The launch comes at a time when UK officials are mulling a tax to cover the cost of removing discarded gum from city streets.
