European Burger King stores are displaying paper tray liners featuring a VegCity ad campaign that has been raising eyebrows this summer. The liners depict a series of irreverent illustrations, including one dubbed Airport that shows a pickle donning a rubber glove in preparation for an embarrassing search of an onion. Others include VegCity Red Light District which features a pickle preparing to enter a brothel with a “Have it Your Way” placard over the door; and Halloween in VegCity where a masked jalapeno is seen stabbing a tomato with spurting blood forming the phrase “More Ketchup”. Sure, we might be missing something in translation…but we think not. File this under “T” for tasteless, Burger King. www.vegcity.de
Marketing Misfire: Burger King
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