Blending the flavor of margaritas with a splash of Bud Light Lime, Lime-a-Rita is the brand’s take on a traditional margarita. “Beer drinkers were already mixing Bud Light Lime into margaritas to create ‘beer ritas’; Lime-a-Rita just adds a new level of convenience,” says Bud Light VP Mike Sundet. The drink can be enjoyed from the can, or served over ice. It will be available in 12-packs of 8oz cans, 24-packs of 12oz shrink-wrapped bottles and single-serve 24oz cans.
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Launched: April 2012