WS Packaging Group Inc. (wspackaging.com) has named Mark Roy as its new chief commercial officer. Roy is one of the world’s top leaders in the paper and packaging industry, bringing expertise across value-based selling, marketing, financial management and analysis, and operations. 

A packaging innovation specialist, Roy’s 25-year career has spanned private equity owned, publicly traded and privately held companies, where he has increased sales, streamlined commercial development, and implemented CRM technologies to benefit the bottom line. 

In the newly created role of chief commercial officer, Roy will focus on driving company growth, including oversight of sales, marketing, account management, customer services, strategy, and business development. 

Roy most recently served as vice president of sales, marketing and supply chain for Elopak Americas, an international supplier of paper-based packaging solutions. Prior to that he was senior vice president of sales and business development at PaperWorks Industries Inc., a leading integrated packaging provider.