Hispanic beauty brand debuts La Bella Niños Extra Gentle 3-in-1 Body Wash, Shampoo & Conditioner. The packaging features the beloved Cookie Monster character from Sesame Street.

“La Bella is a beloved Latin hair and skincare brand that prides itself on incorporating distinct, high-quality ingredients for the most beneficial beauty experience,” said Michelle Hanson, director of marketing at The Village Company, parent company of La Bella.

“We’re so excited to continue this tradition with our new skincare products infused with pearl extract and our moisturizing Daily Dandruff Shampoo with tea tree oil. We’re also thrilled to be able to extend this popular line to the next generation with the launch of La Bella Niños and our Extra Gentle 3-in-1.”

The La Bella Niños Extra Gentle 3-in-1 Body Wash, Shampoo & Conditioner is a tear-free, fun-to-use formula that gently cleans and detangles hair while leaving skin smooth and soft with natural aloe and vitamin E. Available in a light apple scent, La Bella Niños 3-in-1 is pediatrician and dermatologist tested and free from dyes and parabens. It is available in a 14-oz. plastic bottle.

The nearly 30-year-old beauty brand was founded by a Cuban immigrant and later acquired by The Village Company in 2015.