New Cardamom Gin Conjures Up the Orient

Sacred Spirits’ most important offers, cardamom flavored gin, has been redesigned by Hart & Jones. Sacred Spirits is a boutique, commercial distiller that started producing a range of spirits from a residential house in Highgate North London in 2008. 

Simon Jones, managing director at Hart & Jones, explained the rationale for the redesign. “Previously, all of Sacred’s gins’ design followed a very simple varianting formula. From a business point of view, this limited the appeal to the trade of stocking a wide range with little to differentiate the different flavours. Furthermore, from the consumers’ perspective, the individual stories and flavors of the gin were not being communicated, reducing engagement and appeal. The new design (and bottle) creates a unique identity for the cardamom product whilst clearly communicating the intrinsic brand values of Sacred.”