Swiss company Cremo just released its line of Caffe Lattesso ready-to-drink (RTD) coffee drinks in a new innovative RTD cup, with a treat under the lid. Drink varieties include Sport, Fit, Macchiato, Cappuccino, Espresso and Black.

Caffe Lattesso comes in a plastic cup that includes a patent-pending lid with a recessed center. The top of the lid is heat-sealed by a lidding membrane with a large pull-tab for opening, which is secured to the side for improved protection. A drinking aperture is positioned to one side of the lid's top and opens when the membrane is removed. In the cavity under the membrane, a Virginia-branded Italian amaretto biscuit sits. The addition of a biscuit under the lidding membrane not only serves as a coffee snack but also adds value to the takeaway coffee product.

Pawel Urban, Packaging Analyst at GlobalData (globaldata.com) comments: "The modification to the lid, claimed by the manufacturer to be a world-first, allows the consumer to open the cup with a single action of the hand for improved convenience.

“Thanks to the thin protective foil, the drinking spout and the entire drinking area that touches the lips remain hygienically clean. Consumers are advised to simply pull off the foil and drink the coffee."

As the cup fits well in the hand and offers clean dispensing through a narrow spout, it is perfect for those on the go. The twist-off lid can be entirely removed to allow quicker drinking.