Relaunching a Beverage Icon After 35 Years

After 35 years, Diet Coke is relaunching in North America with a full brand restage, including a sleek new look, modern design, new campaign and the addition of four bold, new flavors to the Diet Coke family: Diet Coke Ginger Lime, Diet Coke Feisty Cherry, Diet Coke Twisted Mango and Diet Coke Zesty Blood Orange. The new packaging and flavors will hit store shelves beginning in mid-January. 

The canned and bottled soft drink has the same crisp, iconic taste as launched in 1982, but the Diet Coke you think you know is history. The Coca-Cola Company is re-launching with a bold new look, a fresh attitude and four delicious new flavors, which join the iconic original. The modern design will be seen on new sleek cans – still 12 ounces with that old-school Diet Coke vibe and great taste.