Allied Electronics will begin operating under a new trade name and will be known as Allied Electronics & Automation (www.alliedelec.com) effective immediately. The company’s ownership and staff have not changed.

“Our new name better reflects our business as a premier distributor of electronics, and automation and control products,” says President Steve Newland. “For some time, Allied has focused on meeting the demands of our core industrial automation customers. It is time for our name to match what our customers have come to expect from us.”

“Our new identity has been underway for several years now,” says VP of eCommerce and Marketing Dan Stewart. “We started as Allied Radio 90 years ago, and we evolved during the 1970s into Allied Electronics, when our business moved from radio parts to electronic components. Our business has evolved, again, into serving the automation and control market. It is time we make our position clear by adding ‘automation’ to our name.”

“Customers will continue to look to Allied in ways that satisfy their needs, either online or with their local sales reps throughout the U.S., and in Canada, Chile, and Latin America,” adds Newland. “Our business will continue to grow and our automation and control focus will lead the way.”

The company was founded in 1928 in Chicago, Ill. as Allied Radio, the distribution arm of Columbia Radio Corporation. The company changed its name to Allied Electronics in 1961 to reflect its move into industrial sales. In 1970, the company moved to Fort Worth, Texas, after Tandy Radio purchased the company. In 1999, Electrocomponents of London, England, purchased Allied. Today, Allied Electronics & Automation and its sister company, RS Components, also based in London, England, represent the trading brands of Electrocomponents, plc, the global distributor for engineers.