Nestlé USA enters plant-based protein market with acquisition of Sweet Earth

Nestlé USA announced that it has agreed to acquire Sweet Earth, a plant-based foods manufacturer based in Moss Landing, CA. The acquisition gives Nestlé immediate entry into the plant-based foods segment, which is growing by double digits and expected to become a $5 billion market by 2020. Sweet Earth's portfolio spans all meal occasions, diversifying Nestlé's offering beyond its existing category leadership in meals and snacks.

Launched in 2011 by co-founders Kelly and Brian Swette, Sweet Earth's award-winning frozen meals, burritos, breakfast sandwiches, and chilled plant-based burgers and proteins are sold in more than 10,000 stores, including independent natural grocers, Whole Foods, Target, Kroger and Walmart.