McDonald's USA relaunched its McCafé experience, introducing a new look, new café-quality espresso beverages and expanded retail offerings. The move is part of a commitment by McDonald's to raise the bar for its customers.
The expanded offerings include the introduction of new café-quality espresso beverages to the McCafé lineup -- which are made with freshly-ground espresso and U.S.-sourced whole or nonfat milk -- in addition to recrafted lattes and mochas. The new beverages include:
- Caramel Macchiato: Rich, dark-roast espresso served with whole or nonfat milk, mixed with sweet caramel syrup, and topped with ribbons of buttery caramel drizzle. Available hot or iced.
- Cappuccino: A warm, comforting coffee drink made with whole or nonfat steamed milk, bold espresso made from sustainably sourced beans, fluffy foam, and the choice of French Vanilla, caramel or hazelnut flavor.
- Americano: Freshly brewed with dark, rich espresso for a strong, bold flavor.
In early 2018, McCafé will also expand its retail presence by partnering with The Coca-Cola Company to introduce a line of ready-to-drink McCafé Frappé beverages in three flavors: Caramel, Vanilla and Mocha. The bottled drinks will join the successful line of whole bean, ground and single-serve coffee currently available nationally in retail stores.
"This is just the start of our McCafé commitment," said Chris Kempczinski, President, McDonald's USA. "We understand how important the coffee culture is for consumers and we are committed to meeting that demand at the taste, convenience and value only McDonald's can offer. This is a central part of our growth strategy and we can't wait to share what's next."
In addition, the refreshed look and feel will include a new brand logo and packaging that will evolve with the seasons. McDonald's will also begin transitioning to an updated and expanded McCafé presence in-restaurant with a sleek, modern look in 2018 as part of its evolving Experience of the Future.
"Our new McCafé beverages start with 100 percent Arabica beans that are freshly ground and skillfully made on demand," said Chef Dan Coudreaut, vice president, culinary innovation, McDonald's USA. "Coffee traditions are part of our culture and our talented crew members have been trained to handcraft our beverages as we work to elevate our coffee experience."
