With more people leading a healthier lifestyle, re-evaluating the products they use in everyday life is becoming common. In the personal care space, most consumers stay to the tried and true; however, these products are readily available on an e-commerce platform, and staying committed to the brands bought in-store is not the same as commitment to retailers or sites.
A recent study by A.T. Kearney (atkearney.com) found that 67% of U.S. online beauty shoppers use four or more websites to fulfill their shopping needs. (The survey was based on 800 American online beauty shoppers.) That’s a lot of searching. Another finding showed that supply is shaping demand – the growth of e-commerce sales is a direct product of increasingly more sophisticated supply-side strategies.
Exclusive Insights: Gain access to in-depth insights and best practices for trends, solutions and innovations for consumer packaged goods processors responsible for food, beverage, household, medical and pharmaceutical packaging.
Comprehensive Coverage: Stay informed with the latest news and trends through our videos, podcasts, eNewsletters, webinars, continuing education resources, and a monthly eMagazine.
Networking Opportunities: Connect with other industry professionals and leaders through our webinars and online platforms.
