Beverage packaging gets more convenient with easy-open crown

CROWN Beverage Packaging Mexico, a business unit of Crown Holdings Inc.  (crowncork.com), launches an easy-open crown to help beer manufacturers deliver a unique opening experience to consumers. The technology represents a modern advancement of the bottle cap, which was invented by William Painter, Crown’s founder, 125 years ago to improve the packaging of carbonated soft drinks and beer.

The easy-open nature of the new design stems from the addition of a small, built-in lever. To remove the crown from the bottle, consumers simply hold the bottle in one hand, place their thumb under the lever and push the lever upward. No separate opening tools are required and much less torque needs to be exerted when compared to the removal of other bottle caps. In addition, the new crown is tamper-proof and can help brands combat counterfeiting.