Little Something Foods, distributor of the delicious, miniature ice cream cookie sandwiches known as Mad Minis, has updated the brand’s packaging to more prominently illustrate its inherently fun and whimsical nature. The refreshed packaging also aims to invite current fans to renew their love for this novelty treat – and new consumers to give it a taste. Featuring a clean, bright logo and pastel colors, it is a contemporary look at the Mad Minis brand consumers have come to love and is a visual representation of the company’s continued devotion to great taste derived from clean, quality ingredients. Shoppers will be able to find the new packaging in the frozen food aisles of Harris Teeter, Walmart, Whole Foods and other leading grocers this year.  

Studies have shown that thirty-six percent of shoppers purchased a product based on package design, and forty-one percent of consumers continue to purchase a product because of packaging. With this in mind, this new package design reinforces Mad Minis as a compelling frozen novelty ice cream brand available to consumers across the Mid Atlantic, Midwest and South. Each carton of Mad Minis reflects the playful nature of the “junk free” treat inside, allowing ingredient conscious shoppers a quality product made with no artificial ingredients.

“As needs for the frozen food aisle change, it is our goal to continue serving consumers in a concerted way,” says Lee Gavris, co-founder of Mad Minis. “The updated packaging not only has a crisp and fresh look, but also showcases the quality ingredients our products are made of. This allows us to better speak to consumers looking for a delicious treat with no junk.”

Considering Mad Minis’ mission to produce quality novelty ice cream treats, this refreshed packaging introduces a modern side to the brand, which prides itself on creating a unique eating experience. Offering a range of flavors, Mad Minis provides clean ingredients, indulgence and rich flavor in a guilt-free, bite-size ice cream cookie sandwich.