fairlife milk line redesign offers better communication
As the “milk label” battle continues against manufacturers who are using the “milk” name, fairlife is announcing a new design to better communicate that fairlife ultra-filtered milk is real, dairy milk.
To better help educate consumers and differentiate dairy vs. plant-based beverages on the milk shelf, fairlife’s new icon and unique packaging focuses on key attributes of fairlife ultra-filtered milk communicating the real milk and nutrients from dairy cows, making the cow front and center.
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